5 reasons why Engineers are good for Marketing
You may not know, but I am an Engineer. I started my studies in Materials Engineering but had a mid-career crisis and decided to swift to Production Engineering, which is base on proceses, waste reduction and optimization in all stages of a production process (for products or services). Then I got an MSc Degree in Marketing and later I completed Postgraduate studies in Digital Marketing.
So, let’s begin with the countdown.
1. We are obsessed with numbers.
I’ve experienced myself how this numbered-minded approach allows small teams to achieve their goals successfully and I’ve also seen how this skill helps to organize and assign priorities in large teams that are frequently rambling with a huge amount of goals and work to do.
2. We tend to be organized.
This structured mindset will help an engineer to design an action plan that takes into consideration every variable, asset and stakeholder in order to achieve a common goal. Is like having a project manager that can understand production processes and has the ability to detects faults on the way.
3. We’ll try to fix everything.
But picture this: you have an engineer at any position in your organization’s marketing department and suddenly he or she finds out something is wrong with an upcoming campaign, activation or ad. You can be assured that he/she will try everything to fix it, even if this implies to ask others, with the knowledge needed to find a solution.
4. We are problem solvers
Surely you don’t remember NASA’s engineers panicking when presented with the challenge to get to the moon or to bring back the Apolo 13 crew safe and sound to Earth. If there is a problem, we know that is up to us to find the best solution but more importantly to stay calmed and extrapolate that assurance feeling to the rest of the team.
5. Engineers are less passionate, sometimes.
With this an engineer becomes an easy team member to work towards a goal. Even if he or she have issues or differences with other team member the chances are that it will not interfere with the normal development of the team work.
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