How to choose social media channels for your brandHow to choose social media channels for your brand Many factors go into having a successful social media strategy: audience, timing, content, and consistency are just some of them. However, long before thinking about the strategy, every brand (personal or commercial)...
MyProtein: Example of Digital Marketing Strategy
MyProtein, owned by The Hut Group is a great example of how a brand can use marketing techniques to not only improve customer experience but to increase average ticket value and purchase frequency. They use email marketing and its e-commerce to make every second of the user’s screen time worth.
Customer centric businesses in the era of the review
We live in an era where customers have the power over businesses with their reviews. This change has a profound impact on today’s consumers.
Stop wasting resourcesI have learned excellent lessons in life about productivity and performance, it can almost certainly always be improved. No matter the size, nature or field of any given organization. In this article, I will share some thoughts about wasting resources. I studied...
5 reasons why Engineers are good for Marketing
I will share with you the 5 main reasons I believe make us Engineers are good for Marketing as marketers or analysts. This is applicable for organizations of any size but it is specially critical for small businesses and startups.