MyProtein, owned by The Hut Group is a great example of how a brand can use marketing techniques to not only improve customer experience but to increase average ticket value and purchase frequency. They use email marketing and its e-commerce to make every second of the user’s screen time worth.
We live in an era where customers have the power over businesses with their reviews. This change has a profound impact on today’s consumers.
I will share with you the 5 main reasons I believe make us Engineers are good for Marketing as marketers or analysts. This is applicable for organizations of any size but it is specially critical for small businesses and startups.