Parler App: a case for free speech or an alibi for hate speech?
Parler is a free-speech platform, Parler boasts itself of being the “world’s town square,” where users can share their views without fear of being banned, demoted, or “de-platformed.”
Holiday Marketing: How to engage with your followers
Holiday Marketing: How to engage with your followers Holidays are an important part of every human being. Christmas, Thanksgiving, Halloween, Labor Day, Mothers’ and Fathers’ day are just among some of the dates people have marked on their schedules. In...
How to choose social media channels for your brand
How to choose social media channels for your brand Many factors go into having a successful social media strategy: audience, timing, content, and consistency are just some of them. However, long before thinking about the strategy, every brand (personal or commercial)...
MyProtein: Example of Digital Marketing Strategy
MyProtein, owned by The Hut Group is a great example of how a brand can use marketing techniques to not only improve customer experience but to increase average ticket value and purchase frequency. They use email marketing and its e-commerce to make every second of the user’s screen time worth.
Customer centric businesses in the era of the review
We live in an era where customers have the power over businesses with their reviews. This change has a profound impact on today’s consumers.
5 reasons why Engineers are good for Marketing
I will share with you the 5 main reasons I believe make us Engineers are good for Marketing as marketers or analysts. This is applicable for organizations of any size but it is specially critical for small businesses and startups.