Blog
This here is my personal place, welcome!. I love talking about Tech, Marketing, Business, Science, etc.
Feel free to comment and criticize everything… I’m not trying to be politically correct.
The X Factor: A Study on Twitter’s Rebranding Missteps
In the world of business, rebranding is a common strategy used to keep a company fresh, relevant, and competitive. However, when poorly executed, it can lead to confusion, backlash, and even legal troubles. One such case is the recent rebranding of Twitter to 'X'...
Parler App: a case for free speech or an alibi for hate speech?
Parler is a free-speech platform, Parler boasts itself of being the “world’s town square,” where users can share their views without fear of being banned, demoted, or “de-platformed.”
Holiday Marketing: How to engage with your followers
Holidays are an important part of every human being. Christmas, Thanksgiving, Halloween, Labor Day, Mothers' and Fathers' day are just among some of the dates people have marked on their schedules. In the spirit of being also more human, brands should not overlook...
How to choose social media channels for your brand
Many factors go into having a successful social media strategy: audience, timing, content, and consistency are just some of them. However, long before thinking about the strategy, every brand (personal or commercial) must know which social networks are best for them....
MyProtein: Example of Digital Marketing Strategy
MyProtein, owned by The Hut Group is a great example of how a brand can use marketing techniques to not only improve customer experience but to increase average ticket value and purchase frequency. They use email marketing and its e-commerce to make every second of the user’s screen time worth.
Just Call it, Marketing
Should we still be differentiating between online and offline marketing?. Here are some reasons why maybe we should just call it marketing.
Customer centric businesses in the era of the review
We live in an era where customers have the power over businesses with their reviews. This change has a profound impact on today’s consumers.
How losing weight helped me find a hobby.
Some years ago I was overweight. In this post I share with you my experience to not only lose weight but to improve my overall health.
It’s never too soon to start
When I was a kid I wanted to be many different things. I played to be a singer, movie producer and journalist. That helped me to discover what I’m good at.
Stop wasting resources
I have learned excellent lessons in life about productivity and performance, it can almost certainly always be improved. No matter the size, nature or field of any given organization. In this article, I will share some thoughts about wasting resources. I studied...
5 reasons why Engineers are good for Marketing
I will share with you the 5 main reasons I believe make us Engineers are good for Marketing as marketers or analysts. This is applicable for organizations of any size but it is specially critical for small businesses and startups.