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The X Factor: A Study on Twitter’s Rebranding Missteps

The X Factor: A Study on Twitter’s Rebranding Missteps

The X Factor: A Study on Twitter’s Rebranding Missteps In the world of business, rebranding is a common strategy used to keep a company fresh, relevant, and competitive. However, when poorly executed, it can lead to confusion, backlash, and even legal troubles....
How to choose social media channels for your brand

How to choose social media channels for your brand

How to choose social media channels for your brand Many factors go into having a successful social media strategy: audience, timing, content, and consistency are just some of them. However, long before thinking about the strategy, every brand (personal or commercial)...
MyProtein: Example of Digital Marketing Strategy

MyProtein: Example of Digital Marketing Strategy

MyProtein, owned by The Hut Group is a great example of how a brand can use marketing techniques to not only improve customer experience but to increase average ticket value and purchase frequency. They use email marketing and its e-commerce to make every second of the user’s screen time worth.